Gourmet Business

News

Starbucks and Green Mountain Coffee Roasters Expand Partnership
Starbucks Coffee Company and Green Mountain Coffee Roasters (GMCR) have signed an agreement that provides for the expansion of their successful partnership for the manufacturing, marketing, distribution, and sale of Starbucks- and Tazo-branded single serve packs for use in GMCR’s Keurig single serve brewing systems globally. Under the new minimum five-year agreement, Starbucks will add brands and varietals to the Starbucks K-Cup and Vue pack portfolio of offerings for Keurig single cup brewers, ultimately tripling the number of Starbucks products and adding brands offered on the Keurig platform. New brands will include Seattle’s Best Coffee, Torrefazione Italia coffee, Teavana Teas, and Starbucks Cocoa. Financial terms of the agreement were not disclosed. “Starbucks new agreement with GMCR strengthens our leadership position in the ...

Wüsthof Expands Marketing Campaign Saluting Extraordinary Culinary Pros
Cutlery leader Wüsthof, is embarking on phase two of its “defining the Edgë” marketing campaign, a multi-platform consumer initiative that was first launched in spring 2012. The campaign, anchored by a media-rich microsite, and extensive national and top-tier regional advertising in digital and print media, expands with the addition of three new chefs: the Spärk (Amanda Cohen of Dirt Candy in New York City); the Oütlaw (Katherine Clapner of Dude, Sweet Chocolate in Dallas); and the Mäestro (Marc Vetri of Vetri, Alla Spina, Amis and Osteria in Philadephia). “We’re delighted to welcome three incredibly talented and passionate chefs to our ...

IHA Issues Template for Social Responsibility for the Housewares Industry
The International Housewares Association (IHA) has created a template for social responsibility in response to industry interest and request.The just-released document, titled “Corporate Social Responsibility: A Prototype of Supplier Guidelines,” seeks to establish guidelines to ensure that working conditions in the housewares industry supply chain are safe, workers are treated with respect and dignity and that business operations are ethical and environmentally responsible. “These guidelines provide tools that define a broad range of expectations without being overly specific in most cases,” said Phil Brandl, IHA president. “In order for these standards to be successful, they must be regarded as a total ...