WÜSTHOF Announces New Executive Hire

(NORWALK, CT – September 17, 2020) – WÜSTHOF, the 206-year old family-owned cutlery manufacturer in Solingen, Germany, today announces the appointment of a new executive to its Global Leadership Team. Elizabeth Krause will serve as Global Vice President of Digital, a new position for the company. Bringing over two decades of experience in consumer, brand and data focused environments, Elizabeth will begin her new role with WÜSTHOF on September 22 and will report directly to Chairman Harald Wüsthof.

In her new role, Elizabeth will lead the global development of digital markets, through the WÜSTHOF eCommerce site and digital marketplaces. In addition, Elizabeth will be developing the global digital business strategy. 

Elizabeth comes to WÜSTHOF with a proven track record of experience as a foremost expert in digital commerce, having served in executive leadership positions overseeing and building eCommerce and market place businesses in North America, Europe, and Asia. Her work experience includes several well-known companies such as Fox Racing, Mophie, Volcom, a Kering Group company (Gucci), and Oakley, a Luxottica group company (Ray-Ban, Lenscrafters, Sunglass Hut, Persol, etc.). She has a BA from Tulane University, an MBA from California Lutheran University, and a Master in Predictive Analytics from Northwestern University.

“Elizabeth’s breadth of knowledge and expertise in the digital and ecommerce arena will be a tremendous asset to WÜSTHOF’s already strong leadership team,” says Harald Wüsthof. “We are pleased to have Elizabeth’s guidance and fresh approach to monitoring the ever-changing industry trends and developments to ensure we maintain our longstanding tradition of leadership as we continue to evolve as a brand and forge ahead to the future.”

About WÜSTHOF

Founded in 1814 in Solingen, Germany, WÜSTHOF is a seven-generation, family-owned producer of fine cutlery, manufacturing knives solely in the City of Blades. With over two centuries of family craftsmanship, WÜSTHOF has a long tradition of creating memorable moments among families in the kitchen, the heart of the home. Highly technical tools for meal preparation, WÜSTHOF knives are chosen by chefs worldwide, but are also highly regarded by home cooks and aspiring food artisans. Making the cooking process more efficient and enjoyable, WÜSTHOF knives elevate and simplify food preparation. As a result of Precision Edge Technology (PEtec), WÜSTHOF’s proprietary, state-of-the-art process, WÜSTHOF  knives are 20% sharper, with edges that endure twice as long as competitors. For more information, please visit wusthof.com