WellnessMats Unveils Robust Retailer-Focused Sales & Marketing Programs 

Detroit, March 30, 2017 – This year is shaping up to be another stellar one for WellnessMats, the leader in anti-fatigue floor mats for the home, gym, pet and workplace. On the heels of several successful new product launches, the WellnessMats team picked up two consecutive vendor awards at International Home + Housewares Show (IH+HS) this year. More importantly, the company has recently implemented strong retailer-focused initiatives designed to increase sales and make the sale process easier and more profitable for the retail partners.  

New Quick Ship Program

With steadfast commitment to its retailers, IH+HS provides the WellnessMats team the perfect venue for listening, learning and responding. In 2016, over 54% of all houseware sales were ‘drop ship’ orders. Customers demand selection and convenience; retailers need to respond quickly to those requests and adapt to consumer trends. WellnessMats is there to help with its new ‘Quick Ship’ program debuting in May 2017. The program ensures that 62 of the best-selling SKU’s (Estates, Granite, Original and Antique) will be available with a 1-2 business day turnaround. “Our entire [WellnessMat] line consists of over 640 SKU’s today. We offer mat collections organized by color, design, size, and function to suit nearly everyone’s lifestyle and taste,” explains Daniel Bouzide, CEO of WellnessMats. “We understand that retailers have limited shelf space, so we offer retailers a ‘drop ship’ option on our complete collection.  Now, as of May 2017, our Quick Ship Program makes the best sellers available to ship in 1-2 business days. Our retailers are thrilled and we think their customers will be as well.”  

Sanctioned Sales

WellnessMats prides itself on maintaining MAP to preserve brand integrity and protect retail profit margins. However, as a sales incentive, WellnessMats provides two sanctioned sales periods each year, allowing retailers to offer 20% off of any of the products in the WellnessMats lineup. “We’re strict about maintaining MAP to protect our partners. When we analyzed the sales cycles, we determined the times in which brand-wide sale(s) would most benefit the retailers’ bottom lines…” continues Bouzide. “Our [retail] partners really appreciate the opportunity to boost those sales in a regulated, strategic way.”

WellnessMats is also ‘stepping up’ in-store retailer support with new POS display(s) as well as an updated portal that allows retailers to quickly and easily access new images, product information, ads, promotional materials, etc. “We remain committed to being the best…that includes the product, performance, customer service, and support – that very much includes all of our retailers.”

Community Support

WellnessMats now extends a 25% discount to retailers for their customers who are active military, veterans, teachers and first responders as a way of saying ‘thank you’ for your service to our country. In addition, WellnessMats also provides margin support to retailers with qualified identification.