Waterford Announces Special Creative Collaboration with Music Icon Elton John

29 May 2025– Waterford, globally renowned designer and crafter of luxury crystal, is proud to announce a special creative collaboration with music icon Elton John.

The partnership launches with the release of a striking Red Crystal Heart Ornament. Created in celebration of Pride Month, this exquisite piece will raise vital funds for the Elton John AIDS Foundation.

Waterford has a deserved reputation for craftsmanship based on a storied heritage stretching back more than 250 years. That creative and artisanal legacy is proudly showcased in this piece, which is expertly crafted from high-quality lead-free crystal.

The design – adorned with a rich red colourway, etched starburst pattern and sandblasted Waterford and Elton John motifs - is a stylish, unique way to express compassion and love.

The ornament is available at waterford.com from May 29, with 10 percent of all sales from May 2025 to May 2026 donated to the Elton John AIDS Foundation. Money raised through the sale of the ornament will support the Foundation’s work for communities affected by HIV and further its mission of creating a brighter, more equitable future for all.

Anne Aslett, CEO of the Elton John AIDS Foundation, commented: “We are honoured to join this meaningful collaboration between Waterford and Elton John. The Red Heart Ornament is a beautiful tribute to Pride, inspired by Elton’s lifelong commitment to equality and his unwavering support for the LGBTQ+ community. The money raised will enable us to further our work in supporting communities affected by HIV, in the UK, the USA and around the world.”

The first Pride marches took place in New York City, Los Angeles, and Chicago on 28 June 1970, commemorating the one-year anniversary of the Stonewall Uprising – a pivotal moment in the fight for LGBTQ+ rights.

 Today, Pride is a global celebration of love, identity and equality, uniting communities around the world in a shared spirit of inclusivity and solidarity.

And this is just the beginning of Waterford’s collaboration with Elton John, with more exciting designs to be revealed later this year.

To learn more about the Elton John AIDS Foundation, please visit eltonjohnaidsfoundation.org.