Virginians Anticipate Farm-Fresh Food From 240 Farmers’ Markets

As the demand for Virginia products has increased, so has the number of farmers’ markets in the state. According to VirginiaGrown.com, Virginia has more than 240 farmers’ markets statewide. That’s a 180 percent increase in markets since 2006. 

Some are open year-round, while many others open in April or May for seasonal business. Research by Virginia Cooperative Extension has shown that if each household in Virginia spent just $10 a week on locally grown agricultural products, consumers would invest an additional $1.65 billion into the local economy each year.

To promote Virginia farmers’ markets, the Virginia Department of  Agriculture and Consumer Services, and the Virginia Food System Council are bringing back the “Farm. Fresh. Pledge!” program for its second year. Shoppers who spend at least $10 a week at a local farmers’ market will be entered to win Virginia Grown prizes throughout the season. Pledge cards and marketing materials will be available at participating Virginia farmers’ markets starting in May. 

More Americans are thinking about where their food comes from and its nutritional impacts on their health. Farmers’ markets are a great place to find fresh tomatoes, corn, squash, peaches, melons, berries, flowers and so much more, all harvested at their peak of flavor, freshness and nutrition. In addition, many markets offer a variety of local specialty food products, artisans and craftspeople, ready-to-eat treats, and family entertainment. 

To help all Virginians access these fresh, healthy food options, a growing number of Virginia farmers’ markets are set up to accept SNAP (Supplemental Nutrition Assistance Program) benefits via the Electronic Benefit Transfer (EBT) card.