York, Maine-based specialty food manufacturer and retailer Stonewall Kitchen created a store within a store at the Macy’s in Burlington, Mass., last month.
“This is a wonderful partnership and opportunity,” said Natalie King, executive vice president of Stonewall. “We have partnered on smaller presentation displays in Macy’s across the country and have received positive feedback from guests. This particular build-out is our largest at 18 feet. Replicating our Retail Company Stores, the build-out is beautiful, branded and maximizes floor space for increased brand and product visibility. Each build-out and presentation is thoughtfully crafted and custom-designed, making it easy to merchandise while providing easy access for guests.”
In the fall of 2012, Macy’s re-purposed a portion of its foodservice space and expanded its gourmet food department by adding a Stonewall Kitchen shop and full window display in its State Street store in Chicago. Macy’s also updated a section of its downtown Minnesota store and featured Stonewall Kitchen with two prominent holiday window displays.
In 2013, Macy’s and Stonewall Kitchen expanded the gourmet food business department by adding four Stonewall Kitchen branded cabinetry units in stores in Portland, Maine; Ross Park, Pittsburgh; Memphis, Tenn.; and Peabody, Mass.
“We look forward to continuing our partnership with Macy’s. They have been wonderful to work with and have a strong passion for making specialty food a part of their guests’ culinary shopping experience,” said King.
