Private Label Industry Prepares for Second Annual Store Brands Month

NEW YORK (May 15, 2025) – Extensive promotional plans across all retail formats are underway for the second annual national Store Brands Month in January 2026. Retailers, manufacturers and service providers are developing engaging in-store events and social media content to promote the quality, value and uniqueness of private label products directly to consumers.

The Store Brands Month committee has met to outline strategies. Plus, PLMA hosted an informational webinar last week and PLMA is assisting with promotional ideas, social media content, logos/graphics and more at www.storebrandsmonth.com.

Store Brands Month is a month-long celebration to increase consumer attention to the positive attributes of store brands - including quality, value, consistency, uniqueness and innovation - across all product categories in both brick-and-mortar and online retail formats. The principal goal is to increase shopper trial of and loyalty to store brand foods, beverages and nonfoods.

Plans for Store Brands Month 2026 come after an incredibly successful inaugural event this past January. Aldi, Albertsons, Associated Wholesale Grocers, Dollar General, K-VA-T, Raley’s, SpartanNash, Topco and Wakefern were among the many retailers, wholesalers and distributors nationwide that supported the campaign through a variety of promotional events, including the use of digital and social media platforms.

Plus, there was strong participation by manufacturers, suppliers, brokers and others, including Advantage Solutions, AmeriQual, Federated Group, Pacific Coast Producers, Red Gold, Subco Foods and many others.

“The first annual Store Brands Month was a remarkable success with widespread participation, a testament to the spirit of collaboration and creativity that thrives in the private label industry,” said PLMA President Peggy Davies. “We look forward to even greater participation in 2026.”

Christina Fogal, Marketing Manager at Federated Group and a member of the Store Brands Month committee, stressed that manufacturer/broker/retailer partnerships are key to building momentum and contributing to the success of the annual event.

“Store Brands Month is a win-win for the industry,” Fogal said during last week’s Store Brands Month informational webinar.

For more information, email storebrandsmonth@plma.com. 

Along with Store Brands Month, PLMA is gearing up for its “Store Brands Marketplace” 2025 Private Label Trade Show, Nov. 16-18 in Chicago. The exhibit floor will be filled with thousands of new and innovative foods, beverages, wine and spirits, ingredients, authentic international foods and nonfoods, refrigerated and frozen foods, sustainable packaging, beauty products, pet products, self-care, baby care, health and wellness, household goods, kitchenware, general merchandise, foodservice products, grab-and-go foods, and much more. CLICK HERE for more information about the Show.

About PLMA:

The Private Label Manufacturers Association (PLMA) is a non-profit trade organization founded in 1979 to promote the store brands industry. With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 4,500 member companies worldwide. In addition to the Annual Private Label Trade Show in Chicago and World of Private Label International Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities. An advocate for the industry, PLMA created Store Brands Month, a nationwide collaboration of retailers, wholesalers, and private label suppliers, promoting store brand products to the country's grocery shoppers. The month-long event focuses on increasing consumer attention to the quality, value and innovation of store brand products across all categories within brick and mortar and online retail formats. For more information, visit plma.com, plmainternational.com, and follow PLMA on social media.