Panorama Foods Snaps Up Wing-Time Sauce Brand

Panorama Foods, a Massachusetts-based maker of specialty foods, has acquired Wing-Time Inc., a producer of Buffalo wing sauces based in Colorado Springs, Colo.

Wing-Time is a line of all-natural Buffalo wing sauces in five varieties. The company’s founder and president, Terry Brown, was raised in Buffalo, N.Y., and his background heavily influenced the creation of the line more than 20 years ago.

Under the terms of the acquisition, Panorama, which makes Original Trenton Crackers, Fruit Blooms natural drink mixes and Global Treasures Spices, will keep the Wing-Time management team active with the brand.

“Wing-Time is excited to be joining the Panorama Foods family of brands,” said Brown. “It’s a great opportunity for us to continue the expansion of our brand from a broader platform.”

“Wing-Time is a great addition for Panorama,” said Tom Siplon, president of the Lynn, Mass.-based company. “There’s a great opportunity to capitalize on the terrific brand and product equity that Wing-Time has built in the marketplace. They bring with them a high-quality reputation and a loyal customer following that is a great base from which to continue to grow.”

The Wing-Time sauce line is sold in retail stores and in foodservice containers to restaurants nationwide. 

Both Brown and Siplon said the transition’s impact on the retail marketplace should be minimal as all manufacturing and distribution resources, as well as points of contact, will remain intact. While Wing-Time’s administrative operations will be merged with Panorama Foods, Brown will continue to participate in brand management.

Terms of the transaction were not released.