AGOURA HILLS, CA– May 7, 2025– PackIt®, the makers of solutions-oriented products that empower customers to make healthy lifestyle choices, and Kroger, a national grocery chain retailer with more than 2,700 stores throughout the U.S., is donating over 1,200 of their co-branded Totes to the Los Angeles Regional Food Bank. The custom PackIt Fresh & Kroger ECOFREEZE Pro Plus Totes are freezable, stackable containers designed to keep perishables cool for hours, making them an ideal way to deliver fresh food to those in need.
“We are grateful for the opportunity to collaborate with Kroger on this donation to the LA Food Bank,” said Laci Wilson, VP of Product Development. “The PackIt Fresh ECOFREEZE Pro Plus Totes are designed as a mobile refrigeration solution, providing a food-safe environment for perishable items. We envision they will be a welcome addition to LA Regional Food Bank’s busy distribution center by helping them meet growing storage and delivery demands while feeding those who need it most.”
The custom PackIt Fresh & Kroger ECOFREEZE Pro Plus Tote features PackIt’s patented ECOFREEZE Technology: freezable gel built into the walls of the container, eliminating the need for ice packs or refrigeration. Made from reusable packaging, which helps reduce plastic and cardboard waste, the Tote is stackable up to four high for easy storage. The Tote keeps food at safe temperatures up to 10 hours, depending on payload and external temperatures.
“When our communities need us most, Kroger and our associates are among the first on hand to connect people with the food they need,” said Chris Germann, Kroger Retail Operations, “Working with PackIt and our long-standing community partner, LA Regional Food Bank, we are improving access to fresh, affordable food for the Los Angeles community when they need it the most.”
About PackIt
PackIt®, a Tenth Avenue Holdings, LLC brand, was established more than a decade ago with a singular mission: to impact health and well-being by delivering solutions-oriented products that empower you to make healthy lifestyle choices. The company’s breakthrough innovations in lunch bag cooling technology rapidly expanded into every viable consumer lifestyle segment. PackIt provides smart solutions that encourage eating and drinking well, optimizing routines, and enjoying life’s journey. PackIt Fresh represents PackIt’s commercial division with traction among grocers around the globe. The PackIt Fresh line of ECOFREEZE totes was designed to meet growing online grocery order and meal-kit delivery service needs. For more information, visit PackIt Fresh.
About Kroger
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies nearly 420,000 associates who serve over 11 million customers daily through an e-commerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.
About the Los Angeles Regional Food Bank
The Los Angeles Regional Food Bank has been mobilizing resources to fight hunger in Los Angeles County for over 50 years. To support the Food Bank’s vision that no one goes hungry in Los Angeles County, food and grocery products are distributed through a network of partner agencies and other Food Bank programs. The Food Bank also energizes the community to get involved and support hunger relief, especially through volunteerism, and conducts nutrition education campaigns and advocates for public policies that benefit people served and improve nutrition security. The Food Bank is rated at the highest level by Candid and Charity Navigator, and 96% of all revenue goes to programs. For more information, visit LAFoodBank.org.