Open Influence Partners with Parmigiano Reggiano for Creator-Led Campaign in North America

Los Angeles, April 28, 2025 – Open Influence, a global award-winning creator marketing company at the forefront of the creator economy, has announced its collaboration with the Parmigiano Reggiano Consortium on a creator-led campaign designed to reintroduce the world’s most iconic cheese to modern consumers. With the intent to spark renewed appreciation for Parmigiano Reggiano’s unmatched quality and heritage, the campaign blends tradition with contemporary storytelling. Open Influence will lead all creator marketing efforts in the U.S. and Canada,  spotlighting the brand’s authenticity, craftsmanship, and elevated taste experience. 

The campaign leverages a curated network of creators to bring Parmigiano Reggiano’s exceptional qualities to life through visually rich, relatable content that resonates across social platforms. By focusing on education and inspiration, the content aims to drive deeper consumer connection and product discovery.  “Our goal is to inspire consumers to choose Parmigiano Reggiano, turning everyday meals into a premium experience,” said Karim De Martino, SVP Business Development at Open Influence. 

The campaign, already underway, will run throughout the year, featuring exclusive events and always-on activations. Key highlights include Parmigiano Reggiano’s recent presence at the Miami ATP Tennis tournament in March and the upcoming “Cena dei Mille” in Parma. Open Influence will collaborate with prominent lifestyle and food influencers to create content that reflects the elegance and refined taste of Parmigiano Reggiano. 

Founded in 2013, Open Influence is a pioneer in creator marketing, specializing in building authentic connections between brands and consumers. With offices in Los Angeles, New York, and Milan, Open Influence continues to shape the industry with innovative strategies and measurable results. The agency is widely recognized for its ability to adapt dynamically to new market trends while remaining firmly committed to authenticity and quality.

Open Influence has executed social strategies for more than 1,000 of the world’s leading brands, including P&G, Universal, Google, Coca-Cola, L’Oréal, Kellogg’s, Nestlé, and Netflix. Its proprietary platform—featuring the industry’s largest influencer dataset—uses machine learning and image recognition to analyze over 500 million pieces of content. Its end-to-end workflow tools simplify campaign management, providing a comprehensive solution for creator-driven marketing at scale.