Gourmet Business

Mazzetti Balsamic Vinegar of Modena Launches in US with Promotion Offering Free Groceries for a Year

Posted on 12/16/2021
Mazzetti Balsamic Vinegar of Modena Launches in US with Promotion Offering Free Groceries for a Year

Bloomfield, N.J., December 1, 2021– Mazzetti, a world leader in authentic Balsamic Vinegar of Modena for more than 30 years, launched in US retailers just in time for holiday entertaining. To help build awareness of Mazzetti Balsamic Vinegar of Modena – The Italian Art of Dressing” – the brand has launched the “Get Holiday Ready with Mazzetti” online quiz and sweepstakes, with a grand prize that will grant one lucky consumer free groceries for a year! Mazzetti’s unparalleled Balsamic Vinegars and Reductions are available in select grocers and online, with MSRPs ranging from $6.99 to $150.00 per bottle.

Just like each small drop of Mazzetti balsamic provides a tremendous amount of complex flavor, the “Get Holiday Ready with Mazzetti” campaign offers quite a lot in a quick, six-question quiz:  

tantalizing ideas for Mazzetti-inspired holiday recipes (including surprises like strawberry balsamic ice cream)

identification of their personal “entertainment hosting style” 

entry for a chance to win a year of free groceries (a holiday gift anyone would enjoy!), as well as 25 runner-up prizes of Mazzetti’s “Artistry Edition” 3-year aged balsamic vinegar gift box

The “Get Holiday Ready with Mazzetti” quiz and sweepstakes will be live until December 31, 2021, with digital ads designed to bring awareness to those who enjoy incorporating new flavors into their cooking repertoire. 

“With more people discovering their inner chef over the past two years, we felt it was our duty to share Mazzetti, the secret of food connoisseurs in Europe for decades, with American consumers. And what better time to bring our distinctive drops of flavor to the US than during the holiday entertainment season?” said David Billings, General Manager for Mazzetti. “We hope people will enjoy taking the ‘Get Holiday Ready with Mazzetti’ quiz – as well as the limitless culinary possibilities offered by our balsamic vinegars and reductions that have recently begun appearing on shelf at select US retailers.”

While Mazzetti offers an extensive line of balsamic vinegars and reductions on their website, the brand is beginning its shelf presence at US grocers with two primary products:

Mazzetti Gold Label Balsamic Vinegar of Modena  (MSRP $9.99, 8.45 fl oz): the iconic Gold Label from Mazzetti’s Signature series has a smooth flavor with notes of plum, perfect for splashing on salad, dipping into with bread, and drizzling onto grilled meats and vegetables. 

Mazzetti Chef’s Reduction – Classic Balsamic Glaze (MSRP $6.99, 7.30 fl oz): a lusciously thick and rich gourmet Italian glaze offering a sweet yet tangy ideal drizzle on almost anything, including caprese salad, bruschetta, pizza, and even popcorn. 

Mazzetti sales and distribution in the US is managed by World Finer Foods. (Bloomfield, NJ). “We are thrilled to welcome the Mazzetti brand to the World Finer Foods portfolio of premium, specialty food and beverage brands. Mazzetti’s expertise, quality and authenticity are unparalleled in the world of balsamic vinegars of Modena,” said Susan Guerin, World Finer Foods President and CEO.  

The “Get Holiday Ready with Mazzetti” campaign was conceived and executed by The S3 Agency(Boonton, NJ).

For more information about Mazzetti Balsamic Vinegar of Modena, including recipes, heritage details, and the full line of balsamic vinegars and reductions, please visit us.mazzettioriginale.com follow on Instagramand Facebook

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