Love Cooking Co. Teams With Hell's Kitchen on Branded Kitchenware

The housewares development and brand extension experts at Love Cooking Co. have entered into an agreement with the producers of the long-running Hell's Kitchen TV show to develop, design, produce and distribute a line of kitchenware carrying the Hell's Kitchen brand. The product line will include cookware, cutlery, meal-prep, textiles, ceramic oven-to-table, gadgets and accessories—all integrated with a distinctive Hell's Kitchen logo and motif.

Love Cooking is currently known for several high-quality, popular brand lines of housewares, including Mrs. Fields, Harry & David, Monster Bakeware and Kreative Kitchen.

"As with our other brands, our Hell's Kitchen line will be developed from the ground up to encapsulate the look, feel and vision of our brand partner," explained Scott Nicholson, president of Love Cooking. "In the case of Hell's Kitchen, these products will be for the cook who wants to put their heart and soul into their culinary creations and push their skills to a new level."

"Plus," Nicholson added, "the Hell's Kitchen housewares collection will set itself apart from the competition through our ability to create massive consumer engagement after the purchase via our brand partner's extensive social media presence and star power. Unlike competing housewares brands—where the brand-to-end-user connection stops at the retail store's door—the Hell's Kitchen home-chef will have access to unique QR codes and dedicated interactive websites that will keep them connected to a vibrant community of chefs, where they can share their own recipes and creative prep and cooking techniques. This after-market outreach will allow our customers to tap into the true Hell's Kitchen experience every time they use one of our products."

Hell's Kitchen is produced by ITV Studios for FOX Television. The show has been on the air since 2005 and quickly gained popularity thanks to the intensity of its fiery host, Gordon Ramsey, and the drama built by the cooks vie to survive and thrive the challenges of being a great chef under pressure.

"The products in the Hell's Kitchen line will stand up to the rigors of the most intense kitchen," stated Lori Long, vice president of product development at Love Cooking. "They will align perfectly with the standards of excellence that the show's vast audience has come to expect and demand."

The company plans to support the Hell's Kitchen brand with integrated display and merchandising tools including line-wide cohesive packaging, end-cap decorations and a social media and advertising effort that will feature user-interaction, recipes from actual Hell's Kitchen chefs and instructional videos that will help create a cohesiveness between the TV show and the home-user experience.

Consumers will begin to find Hell's Kitchen cookware and accessories in stores during the first quarter of 2018.