La Rochere, the French glassware company known for its bee collection, has announced the creation of La Rochere NA, a new subsidiary to distribute and represent its brand in the United States. La Rochere NA is based in Bronxville, N.Y.
La Rochere has been producing artisanal glassware in the heart of France for more than 500 years, making it the oldest continuously running glass factory in Europe.
La Rochere NA Inc., the exclusive U.S. distributor of La Rochere products, is managed by a sales and customer service team with extensive experience in the import, distribution and marketing of French home décor and tabletop products.
This new organization will allow the La Rochere brand to accelerate growth through a closer work relationship between the factory and its customers, and a more focused marketing and distribution approach.
Currently, La Rochere products are distributed in specialty and retail stores such as Sur la Table, Bloomingdale’s and Williams-Sonoma.
“We are enthusiastic about the opportunity to service our customers in the U.S. Our goal is to meet their expectations through quality services and the distinctive value-priced products La Rochere is known for,” said Nicolas Bigot, sales manager at La Rochere France.
Products will be warehoused in New Jersey to ensure timely delivery and excellent customer service, the company said in a statement. Initially, the brand will focus its distribution on independent retail stores where La Rochere has already established a loyal customer base and strong following.
