Kretschmar Strengthens Alliance With Make-A-Wish

Kretschmar Premium Deli Meats and Cheeses is deepening its involvement with nonprofit organization Make-A-Wish, which grants the wishes of children with life-threatening medical conditions.

As part of its donation of more than $100,000 to assist with year-round support announced earlier this summer, Kretschmar will help grant three specific wishes of children between now and June 30 of next year. Kretschmar will help expand awareness for Make-A-Wish through a campaign called “Legendary Wishes.” In addition to granting three wishes, the effort will also consist of year-round support with food donations and cookout events for local Make-A-Wish chapters across the country.

The alliance will be visible to consumers in a variety of ways to help remind them of Kretschmar’s commitment to Make-A-Wish and to let them know how they can get involved.Kretschmar will debut a new radio spot this fall featuring its support of the charity, in addition to displaying signage at supermarket deli counters across the country. Consumers who visit Kretschmar’s new Facebook page can learn more about the alliance, read stories about wish kids and learn how to support Make-A-Wish directly.

Kretschmar is a part of the John Morrell Food Group, a subsidiary of Smithfield Foods Inc. John Morrell Food Group’s other brands include Armour, Eckrich, John Morrell, Curly’s, Patrick Cudahy, Carando, Healthy Ones, Margherita and LunchMakers.