JURA Unveils New Showroom & Conference Center at Dallas Market Center 

MONTVALE, NJ- JURA Inc., the global leader in premium fully automatic coffee machines, announces the relocation of its Showroom & Conference Center to TM1931 within the Dallas Market Center. The new space will officially open with a ribbon-cutting ceremony on Wednesday, January 7, 2026, at 9:30 a.m. 

Engineered to create an immersive JURA experience, the enhanced showroom will display JURA fully automatic coffee machines on the brand’s new Premium POS Furniture, designed for in-store merchandising with maximum impact. Visitors can sample coffee specialties - from hot espresso to refreshing cold brew and indulgent Sweet Foam creations - brought to life through live demonstrations.  

The showroom also serves as a venue for education and engagement. The open layout supports hands-on training sessions, technical demonstrations, customer meetings, and special events designed to help partners deepen their understanding of JURA innovation and strengthen relationships across the region. 

“Our new location in the Dallas Market Center creates a dynamic environment for us to showcase the full JURA experience,” said David Shull, Executive Vice President of Marketing and Communications, JURA Inc. “This high-visibility space allows us to connect with more customers, offer demonstrations, and meet the growing demand we continue to see throughout the Southwest.” 

The ribbon-cutting ceremony will welcome guests with complimentary coffee specialties, prepared on JURA’s fully automatic coffee machines. The opening aligns with the Dallas Total Home & Gift Market, taking place January 7–13, 2026, ensuring strong attendance from retailers, buyers, and industry professionals.  

JURA offers the largest assortment of automatic coffee machines, with actual retail prices ranging from $1,199 to $5,999. For more information, call 800-767-3554, email contact@us.jura.com, visit jura.com, or stop by the new JURA Showroom & Conference Center (TM1931) at the Dallas Market Center.