JURA and Roger Federer Extend Brand Ambassador Contract Five Years

MONTVALE, NJ — JURA has announced a five-year extension of its contract with tennis superstar Roger Federer, who has served as JURA Brand Ambassador since 2006.  This relationship, which will now continue through 2025, celebrates their shared values of performance, precision, prestige, elegance, and a passion for excellence.

Federer is featured in print advertising for JURA automatic coffee machines, with the core product message of “freshly ground, not capsuled.”  As part of this multifaceted relationship, Federer has participated in JURA events, and there is a lifelike 3D figure of him at the Roger Federer Walk of Fame at JURAworld of Coffee, at the company’s global headquarters in Niederbuchsiten, Switzerland.

“We are extremely proud of our association with Roger Federer and what this communicates about the values and quality of the JURA brand,” said David Shull, Executive Vice President, Marketing and Communications, for JURA Inc. “Knowing him as we do, we were not surprised to learn that he and his wife have just donated one million Swiss francs – over $1 million US – to help vulnerable Swiss families affected by the coronavirus crisis.  We salute his generosity and compassion, as we have many times before.”

JURA offers the largest assortment of automatic coffee machines, with actual retail prices ranging from $799 to $5,999.  For more information, call 800-767-3554, email mailto:contact@us.jura.comcontact@us.jura.com, or visit jura.com.