MONTVALE, NJ — To support the launch of the new JURA GIGA 6 super premium automatic coffee machine, JURA is expanding its 2019 print advertising support with an increase of 35% in circulation versus the prior year.
Full-page color ads will appear in multiple issues of The New York Times Magazine, The New York Times Newspaper Luxury Well, Robb Report and Wine Enthusiast, plus Cigar Aficionado and two new additions to the JURA campaign: The Wall Street Journal Magazine and Muse.
“Coffee pleasure – freshly ground, not capsuled” is the theme of the ads, which focus on state-of-the-art JURA technologies for the most discerning coffee lovers and design connoisseurs. With two electronically adjustable ceramic disc grinders, two pumps and two heating systems, the GIGA 6 can prepare two coffees or milk specialties simultaneously at the touch of a button. The GIGA 6 features a 4.3-inch high-resolution touchscreen color display that make it easy to brew 28 different specialties to perfection.
The ads feature Roger Federer, the Swiss multiple Grand Slam Winner and brand ambassador for JURA. JURA and Roger Federer share the common values of performance, precision, elegance, prestige and passion for excellence.
The JURA GIGA 6 is available for shipment, with an actual retail price of $5,999.
JURA offers the largest assortment of automatic coffee machines, with actual retail prices ranging from $799 to $5,999. For more information, call 800-767-3554, email contact@us.jura.com, or visit jura.com.
