JoyJolt Acquires Cooluli, Expanding Portfolio Into Portable Appliances

Brooklyn, NY – (April 25, 2025) – MM Products Inc., the owner of JoyJolt, has completed the acquisition of Coolulifrom Lisse Inc. The acquisition brings together JoyJolt, a modern homeware brand specializing in glassware and kitchenware, and Cooluli, a leading name in portable mini fridges and compact cooling solutions. This strategic expansion marks a new chapter in MM Products’ continued mission to offer durable, stylish and versatile home essentials for every lifestyle. 

Cooluli’s sleek, temperature-controlled fridges have earned a dedicated following among beauty lovers, college students, home or office employees, travelers, and anyone who values convenience with style. Their blend of compact design and everyday versatility complements JoyJolt’s beliefs that homeware should never force a choice between style and function—it should be both.  

This move expands the company's growing portfolio of modern lifestyle products that encourage people toexpress their style, stay organized, and elevate their home with ease. Whether entertaining, delighting in rituals, or making a space their own, together, JoyJolt and Cooluli continue to deliver products that make the momentuniquely yours.  

"Cooluli represents everything we value—products that are innovative, stylish, and rooted in how people really live," said Martin Mittelman, CEO of MM Products Inc. "Together, we’re building on a shared vision: thoughtful design that doesn’t compromise on durability or personality.”

Cooluli customers can expect the same trusted experience, with no changes to product availability, warranties, or customer support during this transition. All operations will continue as usual, with even more to look forward to.  

As both brands grow together, expect elevated collections, new category expansions, and exciting collaborations designed to bring style and a whole lot of personality into the home.  

For questions or customer inquiries, please contact our team at info@joyjolt.com.