IMUSA Rolls Out Ethnic Cookware Line With Target

IMUSA, a leader in Hispanic and ethnic cookware, has rolled out an exclusive line of products with Target that will enable consumers to enjoy international cooking with offerings that are innovative, authentic, affordable and easy to use. 

“We are excited about our partnership with Target and hope to reach a new audience with our line of ethnic cookware products,” said Manny Gaunaurd, president and CEO of IMUSA. “These new consumers are instrumental to company growth, and we want to eventually bring Hispanic and international cooking to every home.”A few of the products that will be available exclusively at Target stores nationwide include a fajita and tortilla griddle, tortilla warmer, quesadilla pan, granite molcajete, seven-piece stir-fry and tempura Asian wok set, Asian bamboo steamer, nonstick Dutch oven, paella pan, tamale/seafood steamer and bamboo cooking utensils.Founded in Colombia in 1934, IMUSA was the first manufacturer of aluminum pots and pans in the country. Today, IMUSA is a highly respected brand with 75 years of experience in Hispanic and international cookware, and more than 20 years of experience in the U.S. marketplace. The IMUSA brand has now moved beyond borders to become the leading brand of Hispanic housewares and a culinary brand ambassador of multiple international cuisines.

IMUSA’s partnership with Target addresses the growing interest for Hispanic and Asian cooking tools. With help from celebrity chef ambassadors George Duran of TLC’s “Ultimate Cake Off” and Ana Quincoces of “The Real Housewives of Miami,” each IMUSA product comes equipped with an exclusive recipe card, making it easy for consumers to learn about and create ethnic cuisine at home.