HostMilano expands to Riyadh with Host Arabia

Milan, 29 April 2025– From December 15 to 17, 2025, Riyadh will welcome Host Arabia, an evolution of the renowned HostMilano International Hospitality Exhibition, tailored for one of the world’s fastest-growing hospitality markets. The event is organized by Fiera Milano - a leading global exhibition organizer with decades of experience in international B2B events - in partnership with Semark, a key player in Saudi Arabia’s event industry. Together, they bring the full scope of HostMilano’s innovation, business insight, and sector expertise to the Gulf region.

Held at the Riyadh Front Exhibitions and Conferences Center, Host Arabia will offer international companies unparalleled access to high-growth opportunities across the hospitality and foodservice sectors in Saudi Arabia and the wider Gulf region. The event will run alongside Semark’s Saudi HORECA 2025 - the Kingdom’s leading annual food & beverage and hospitality services fair, now in its 14th edition. This co-location creates a powerful, unified experience that reflects the full scale of the modern hospitality industry, offering exhibitors and visitors the opportunity to explore new synergies across complementary sectors.

The focus on Saudi Arabia as the host destination is both strategic and timely. The Kingdom is investing heavily in tourism and hospitality, with ambitious goals to attract 150 million annual visitors by 2030 and deliver more than 300,000 new hotel rooms. This rapid expansion presents extraordinary opportunities for global companies across the HoReCa (Hotel/Restaurant/Café) value chain.

Backed by the proven HostMilano format - which returns for its 44th edition from October 17- 21, 2025 - and Semark’s deep local expertise, Host Arabia is set to become a strategic hub for innovation, networking, and market expansion in one of the world’s most dynamic hospitality landscapes.

For international brands and industry leaders, Host Arabia represents a unique opportunity to capitalize on the evolving Middle Eastern hospitality scene. With unmatched visibility, global reach, and strong return on investment, it offers an invaluable platform for business growth in one of today’s most sought-after markets.

Save the date: December 15 - 17, 2025, Riyadh. Be part of the future of hospitality.