FIESTA Tableware Company Pushes New Color Roll Out One Month

Newell, West Virginia -- (May 8, 2020) -- The Fiesta? Tableware Company is pushing back the first roll out of the 2020 new color Butterscotch to July 1 (previously June 1). Pre-sale orders may be taken June 15, previously May 15. Shipping to retailers will begin mid-June. Cancel dates will need to be adjusted accordingly. 

Due to Covid-19, the factory has been temporarily shut down since March to protect employees from the spread of the virus. This delay has in turn caused a halt in production and packaging.

“We are hopeful that our factory will be back up and running, with approval from the governor of West Virginia and new safety precautions, by the end of May to ensure the new Butterscotch shipping dates,” says Rich Brinkman, VP Sales & Marketing of The Fiesta Tableware Company. “The safety of our employees is our main concern. Thank you for your understanding.” 

About The Fiesta? Tableware Company 

Formed in 2020 after the sale of The Homer Laughlin China Company and Hall China Company, The Fiesta? Tableware Company is known for Fiesta?, the colorful brand of dinnerware that has been made in the USA since 1936. It was originally designed by noted ceramist Frederick Hurten Rhead and features Art Deco styling and bold, bright colors - 14 or 15 at any given time. 

Over the years, 52 complementary colors have been produced and sold at hundreds of retail stores throughout the country. Fiesta is lead free, microwave and dishwasher safe, oven proof, and offers an unmatched five-year chip replacement warranty. For more information, visit fiestafactorydirect.com, Instagram: @fiestadinnerware, Facebook: Fiesta Dinnerware or Pinterest: Fiesta Dinnerware.