Dream Foods Expands With Casa Mexicana Brand Buy

Dream Foods International, a specialist in organic juices and natural ethnic foods based in Santa Monica, Calif., has acquired the Casa Mexicana brand from Hispanic Specialty Brands LLC to join the other natural and specialty brands owned by Dream Foods.

“The Casa Mexicana brand is a great addition to our portfolio” said Adriana Kahane, founder of Dream Foods International. “It expands our presence to the dry grocery category and allows us to service the fast-growing Hispanic food trends in the market.”

“As a leader in the natural channel, Dream Foods is a great strategic partner for Casa Mexicana,” said Roni Goldberg, founder of Hispanic Specialty Brands. “Our strong position in the all-natural Hispanic market makes Casa Mexicana an excellent addition to the Dream Foods portfolio of gourmet products. Casa Mexicana will benefit greatly by their distribution, resources and management team.”

Dream Foods is currently thriving on the success of its award-winning organic citrus juices. The company batch-produces its hand-harvested organic juices near the Mt. Etna Volcano in Sicily, Italy, and distributes them across the United States, Canada and Mexico. The juices are packaged and sold under the brand Italian Volcano, which includes Blood Orange, Tangerine, Lemon, Lime, and Old-Fashioned Lemonade and Limeade. The company also has the best-selling Volcano Lemon and Lime Burst, as well as the new companion Volcano Grenadine Burst. 

“I’m thrilled about the huge potential of introducing new Casa Mexicana items like guacamole and salsa mixes in the produce departments where we thrive,” Kahane stated.

The Casa Mexicana brand has exceeded growth expectations by generating sales above category average with its all-natural and authentic Mexican-made-easy products. The convenient Casa Mexicana lines of taco seasoning mixes, boxed rice and dry soups are easy to prepare and made from authentic recipes of Mexico.