Target Australia will launch a new affordable kitchenware line from celebrity chef Curtis Stone beginning Sept. 25, according to The Daily Mail (London).
The 80-piece collection of cookware and tableware for Target, which includes items from a $100 cutting workbench said to reduce food preparation time with its built-in slide-out storage and a $60 sleek oil pourer made of polished stainless steel, to items such as bowls, cups and saucers for under $10.
The exclusive housewares collection is part of the giant retailer’s Designers for Target program.
“As a chef, I’ve always had the luxury of working in professional kitchens, where I have everything at my fingertips – huge cutting boards, razor-sharp knives, mise en place containers, large garbage bins at every station, the list goes on and on,” Stone said. “I’ve also worked in hundreds of domestic kitchens and know firsthand the issues that home cooks go up against and the importance of having the right tools. So I have created this high-quality collection to give people the best equipment – at a great price – so they can cook with confidence and save time in the kitchen.”
Curtis’ must-have pieces in the collection are the magnetic attraction stand, which frees up drawer space and keeps utensils in an easy-to-reach spot, and the pick-up scoop, which acts as an extra pair of hands in the kitchen, a Target spokesperson told The Daily Mail.
“Target has worked closely with Curtis to create a collection that meets the needs of home cooks everywhere and is available exclusively at Target Australia,” Stuart Machin, managing director of Target Australia, told Global License. “The collection will cover all your needs in the kitchen across preparation, bake, table and serving with a selection of fun, functional and innovative items.”
