Browne Group Inc. to Partner with Betty Crocker™ Brand To Launch New Kitchenware Collection For Today’s Maker

(EWING, NJ – August 17th 2021)– Browne Group Inc. a leading manufacturer of kitchenware is proud to partner with iconic brand Betty Crocker™ in the creation of a new range of modern kitchen items for today’s makers. Joining a list of reputable licensees for the Betty Crocker™ family of products, Browne Group Inc. will focus on the creation of cooking, baking and kitchenware for this reputable brand. 

With a very high level of consumer trust, Betty Crocker™ has always been seen as a source of expertise, advise and inspiration in the USA market. In 2021 Betty Crocker™ will celebrate her 100th birthday and at the same time be reborn with an updated look and feel that is for today’s consumer.

Launching at IHA in March 2022, the new collection will offer modern day makers an updated design, quality level and product selection, all branded under the iconic Betty Crocker™ brand. With a focus on innovation, usability and access for all, this new Betty Crocker™ line will start with the launch of high-quality bakeware and accessories. The line will continue to grow with additions in kitchen and cookware to follow.

“We are thrilled to be partnering with Betty Crocker™ on this exciting project. This iconic brand is getting an updated look and her new products will focus on the key needs of today’s makers. The collection is centered around the design, quality and usability demanded by today’s consumers,” said Debbie Povia, National Sales Manager – Retail USA, Browne Group Inc.

For questions or more information, please contact, Jensena Parish, Director of Marketing and Product Development at Browne Group Inc. Email: jparish@browneco.com.

For information on stocking the Betty Crocker collection, please contact Debbie Povia, National Sales Manager – Retail USA, Browne Group Inc. Email: dpovia@browneco.com