Aussie Select Launches at Wegmans, Bringing First-to-Market Lamb Charcuterie to Deli Counters

Marietta, GA / Rochester, NY (September 2025)– Aussie Select, the nation’s first fully cooked lamb charcuterie brand, will launch at Wegmans Food Markets on October 6. Crafted in the U.S. from premium Australian pasture-raised lamb, the all-natural line debuts with two sliced-at-the-deli items: Lamb Prime Rib and Lamb Pastrami. Both are free from added nitrates or nitrites and developed to deliver versatility across sandwiches, boards and prepared foods.

The launch comes as the deli case continues to experience strong growth. Charcuterie is one of the fastest-expanding categories in retail deli, with double-digit year-over-year growth as consumers embrace entertaining and grazing boards. At the same time, lamb consumption in the U.S. has risen over the past decade, driven by adventurous eaters, younger shoppers and diverse households seeking global flavors. Sandwich culture is also evolving, with operators and retailers alike leaning into global and premium proteins to differentiate and elevate offerings.

“This launch marks an extraordinary milestone in our journey,” said Jaclyn Oyola, CEO of World Select Cuts, parent company of Aussie Select. “Wegmans has long been known for excellence in their deli and prepared food programs. To now see Aussie Select products behind their deli counter feels full circle for me personally, as Wegmans was my go-to grocery store when I was a student at Cornell University.”

“Aussie Select products bring a depth of flavor that instantly elevates sandwiches, wraps and boards,” said Michael Slavin, Corporate Chef for Aussie Select and a South Jersey native. “What excites me about the line is how approachable it makes lamb for everyday use. Sliced thin, it’s as easy to add to a breakfast wrap as it is to serve alongside cheeses and spreads on a charcuterie board.”

Category Innovation Meets Consumer Demand
Aussie Select is positioned at the intersection of three growth trends: charcuterie’s continued expansion, consumer demand for non-pork proteins and rising interest in globally inspired sandwiches and boards.

In application, thin-sliced Lamb Pastrami provides a bold twist on a classic Reuben or breakfast wrap, while Lamb Prime Rib pairs with horseradish or aioli on crusty bread. Both also elevate charcuterie boards, giving shoppers a premium, globally inspired option for entertaining.

Aussie Select will be available at all Wegmans locations beginning October 1.

About Aussie Select

Aussie Select is redefining deli innovation with premium, responsibly sourced, all-natural lamb charcuterie. Crafted in the U.S. from pasture-raised Australian lamb, Aussie Select products balance approachable flavor with global inspiration to deliver versatile solutions for retail and foodservice. Learn more at www.aussieselect.com.