Ankarsrum® Kitchen Appoints Fredrik Berg as New CEO to Drive International Growth

VÄSTERVIK, SWEDEN– Ankarsrum Kitchen AB has named Fredrik Berg as its new Chief Executive Officer, effective November 4, 2025. With extensive experience leading premium consumer brands, Berg will guide the company’s continued global expansion and strengthen its position in international markets.

Fredrik Berg joins Ankarsrum Kitchen from his most recent role as CEO of F&H Group Sweden. He has previously held senior leadership positions at Rosendahl Design Group and Georg Jensen, where he successfully expanded international sales and built new markets across retail, e-commerce, and distribution channels.

“We are very pleased to welcome Fredrik to Ankarsrum Kitchen. His international growth experience and strong commercial focus will help take the company to the next level,” said Petter Stillström, Chairman of the Board at Ankarsrum Kitchen AB.

The appointment aligns with Ankarsrum’s strategic initiative to accelerate growth beyond the Nordic region and continue developing a profitable, sustainable global business.

“The U.S. has become one of our most exciting and fastest-growing markets,” said Ashley McCord, Vice President of Ankarsrum Inc. “Fredrik’s experience in building premium brands internationally will be invaluable as we continue expanding awareness and distribution across North America.”

Built on more than 80 years of Swedish design and engineering, Ankarsrum has earned a devoted following among passionate home bakers and professional chefs alike. Each Assistent Original stand mixer is handcrafted in Sweden, and celebrated for its powerful motor, durable construction, and timeless design. 

"Ankarsrum is a strong brand with a rich heritage and exceptional quality. I look forward to working with the team to develop the company further and reach even more customers around the world,” said Fredrik Berg, newly appointed CEO of Ankarsrum Kitchen.

About Ankarsrum Kitchen AB

Ankarsrum Kitchen AB oversees the marketing, sales, and production of the Ankarsrum® Assistent Original, a versatile stand mixer designed for kneading dough, whipping, mixing batter, and more. Founded in 1940, the company has earned a reputation for durability, performance, and timeless Swedish design.