Ambiente 2018 Offers Exclusive Guided Tours and Talks by a Design Studio, Offering Intensive Glimpses of the Four Trend Worlds

What is new? What stays the same? The interior design trends of the future will be on show in a comprehensive presentation of merchandise at the international consumer goods trade fair Ambiente from 9 to 13 February.

All research and curatorial work for Ambiente Trends 2018 is handled by bora.herke.palmisano Trend Bureau. The trend scouts have been filtering the relevant seminal influences in design, art, architecture, fashion and lifestyle. This involves selecting products of Ambiente exhibitors and showcasing them in the form of trend worlds. 

As a heading for their trend message, they have chosen the terms “Fusion, Link and Connection”. “This is because each of the four thematic areas comprises several and sometimes even seemingly contradictory aspects,” says Annetta Palmisano from the bora.herke.palmisano Trend Bureau. “It’s increasingly about a quest for well-being, meaning and alternative options. The focus will be on everyday things, handmade items, sustainability and being future-proof.” This will be specifically reflected in four stylistic directions: Modest Regenerations, Colourful Intentions, Technological Emotions and Opulent Narrations. The design that will be presented has been impacted by numerous influences, ranging from rustic simplicity to hints of Baroque opulence.

The trade fair will include exclusive guided tours and talks by the design studio, offering intensive glimpses of the four trend worlds. On each day of Ambiente, at 11:30 hrs and 14:30 hrs, Annetta Palmisano will give a talk on the presentation platform of the Ambiente Academy, with plenty of examples of tomorrow’s design language. After each session she and Claudia Herke will take the audience on a guided tour of the trends showcased at Galleria 1. Ambiente Trends will be supported by a brochure with a clear presentation of the research, using colour palettes as well as sample products and materials. Retailers will thus receive valuable stimuli for the coming year. 

Four trend worlds for 2018

Modest Regenerations – plain and simple

A trend which is both contemporary and timeless while also being plain and relaxed. It stands for a clear, contemporary concept of living space, combining well established ideas with new ones. The preferred materials will be wood, stone, concrete, ceramics, bamboo and cast iron – either glazed or enamelled – as well as linen and wool, in natural colours. 

Colourful Intentions – ethical claim combined with strong colours

This style stands for strong, bright colours, powerful patterns, dynamism and vitality. The mixture of materials, recycling and upcycling, are backed up by an ethical claim, ensuring that products are not just impressive, but also sustainable. Recycled plastic, metal, wood and textiles are presented in chequered patterns, stripes and decorative borders. 

Technological Emotions – innovative materials in an emotionally appealing design

A stylistic direction with an impact that is visionary, sophisticated and sensitive at the same time. Experimentation with new technologies has created an impression not of cool pragmatism, but of a design that appeals to the emotions. It includes some uncommon combinations of materials and products, e.g. paper and linen. Other elements that speak to the senses are super-thin films, soft textile structures and innovative visual accents.

Opulent Narrations – the courage to be opulent

A courageous trend world with a penchant for eccentricity and historical quotations. This picturesque look is marked by precious oriental materials and a love for opulent details. It involves the use of artistically decorated porcelain, precious stones, ornate leatherwork, brocades, embroidery and relief carvings.

On the web:

www.facebook.com/ambientefair | www.twitter.com/ambiente | www.pinterest.com/ambientefair | www.instagram.com/ambientefair | 

www.ambiente-blog.com 

Ambiente as a leading international trade fair

Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household goods, gift items, jewellery, fashion accessories, interior decoration, ideas for the home and furnishing accessories. It is “The Show” for an entire industry. The breadth and width of Ambiente makes its unrivalled product range unique throughout the world. Ambiente 2017 featured around 4,460 exhibitors and attracted 141,000 trade visitors from 154 countries, presenting traditional and innovative products for five days. This most important global consumer goods exhibition offers a wide range of events, programmes for newcomers, trend presentations and award ceremonies.

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,300 employees at 30 locations, the company generates annual sales of nearly €647 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at: www.messefrankfurt.com

or www.congressfrankfurt.de

www.festhalle.de