Gourmet Business November 2013

Introducing Mulange - Inspiring Consumers to Enjoy Time in their Kitchen

At long last, we have finished the first issue of our new publication, Mu*lange. Over two years in the making, our team has taken the vision for a unique digital media concept and brought it to life with stunning digital photography, engaging video, and compelling editorial content. What makes this new publication different for us is that its purpose is to share our passion and expertise with consumers who will be inspired to eat well and live well while utilizing the latest kitchenware, special- ty food and tableware products that our industry turns out every year. Not only that, the new publication will also feature an interesting blend of cook- ing-oriented content together with information related to music, as the name Mu*lange implies (which comes from the French word “mélange” with the “Mu” signifying that music will be part of the blend). Our publication will also be unique because we will not charge a fee to enjoy it in the hope that it will spread like wildfire as word about its unique angle and presentation travels around the globe.

What will make this publication truly exceptional is the group of people who have collaborated to pull it all together. We want to thank our talented managing editor, Nancy Soriano, who has utilized her prior experience as editor-in-chief at Country Living magazine to curate the content with a consumer focus and help drive the look and feel of our new title. We also thank our EVP, Brian Igoe, who managed the task of translating my crazy ideas into intriguing film and photography – utilizing his network of professional contacts from his decades of advertising and brand experience with Nike and Reebok – without pulling his hair out. Kudos to all the great editors that contributed expertly written content that is the meat and potatoes of all of our great publications. And thanks to our creative director, Penny Korff, for pulling it all together and displaying her usual knack for making everything look just right. Finally, we appreciate our charismatic brand ambassador, Chef Bernard Guillas, who has a passion for inspiring consumers to eat well that is simply infectious. And, most of all, we thank Doug Clifford, the talented drummer from Creedence Clearwater Revival Revisited for opening up his home and kitchen, and sharing his passion for healthy cooking with the world.

I hope you get a moment to appreciate this masterwork.

Our goal in creating Mu*lange is to provide the motivation and inspiration to consumers around the world to get into the kitchen and prepare a great meal for family and friends while also enjoying different genres of music. Of course, we hope that our guided discovery of the latest housewares products will promote demand for our industry’s great products and drive traffic to the stores where these products can be purchased. We will be utilizing our team’s exceptional skills and expertise in creating compelling digital content to drive demand for the exceptional brands in our industry while communicating the ever-important message that signifies the brand, all with minimal investment.

Please help us to spread the word about our exciting new title, which, like Gourmet Business, can be enjoyed via the Web or by downloading our app for the iPhone, iPad and Android devices. Once we successfully earn the admiration of a large engaged audience that enjoys food and cooking with our endeavor, it will favorably benefit all of the participants in this industry.

David Spencer 

Publisher, Gourmet Business 

President, HousewaresDirect, Inc. 

dspencer@gourmetbusiness.com